Technology & Data
Technology & Data
When former NSA specialist Edward Snowden told the world that the US government was collecting vast amounts of data on all of us in an unprecedented eavesdropping program called Prism, Orwell’s 1984 and the omnipresent Big Brother came to ...
By Tim Harcourt We have recently witnessed Brazil being hit by mass protests not seen since the days of the military dictatorship, but apart from the Socceroos going to the 2014 World Cup and ...
Talent, not technology alone, will be vital as organisations seek to derive business value from data-driven process such as CRM, marketing automation and customer insights engines, the head of STW Group’s newly created-practice area, data@Ogilvy, ...
B2B Big Plays features news and events from the planet, and is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing group. IBM adds a few IQ points to cities Paris – When does advertising ...
This article was co-authored by Louis Keating, data strategy director at ngage. What can we learn about big data from the news Woolworths has bought an equity stake in data marketing firm Quantium? While ...
Topic sentence: An increased focus on analytics is stifling marketers’ creativity. Andy Bateman Global CEO The Leading Edge Negative – To some extent, I can see the logic in the question – the image ...
Social media is changing the way that marketers think about the world around them. Platforms like Facebook are not just new ways of reaching audiences, they also contain huge volumes of data about each individual. ...
Here’s a little plug for a free course that many marketers might find useful. Open University Australia’s (OUA) free Open2Study program will offer a new course on managing big data, aptly titled ‘Big Data for ...
Vodafone has announced it will be shutting down its ‘3’ mobile telecommunications brand over the next three months. All 3 customers will move over to Vodafone by 30 August this year. 3 and Vodafone merged in 2009, ...
The Chinese traveller is on a lot of radars. (And if it isn’t, it should be). The group is helping drive the top end of the tourist market, which last year hit a total of ...
Global enterprise software company Salesforce.com has made its largest ever acquisition by snapping up email marketing provider ExactTarget, while SAP has announced acquisition of ecommerce platform Hybris. Best known for for its CRM offerings, Salesforce ...
The world of marketing is becoming incredibly rich in data, but unfortunately poor in insights. There is currently an influx in customer data, however, the ability to understand all of this new and exciting information hasn’t exactly kept the ...
Tencent, China’s largest online community with more than 780 million active users has partnered with Hamilton Island to broadcast the Great Barrier Reef Island to the flourishing Chinese market. It’s the first time the social ...
