Author: Michelle Herbison
Author: Michelle Herbison
The Australian Catalogue Association (ACA) has hosted the 23rd Annual Australian Catalogue Awards. Here are the winners. Agency of the Year 2013 (Sponsored by AIW Printing) Ogilvy & Mather Best Young Designer 2014 (Sponsored by ...
As procurement’s influence over marketing decisions grows, is the increasingly close relationship between the two departments a recipe for conflict, or is procurement the devil’s advocate that marketing sorely needs? Cost-cutting number-crunchers can be ...
Google has announced the end of its authorship program with a final move to stop showing authors’ names in search results. This follows the search engine’s decision in June to pull back on showing authors’ ...
Cloud storage brand Dropbox has announced new features for individual users, bringing consultants and freelancers up to speed with the company’s business subscribers. The new features centre around new controls on sharing content securely, ...
The ACCC has denounced celebrity chef Maggie Beer for misleading packaging, masquerading her branded products as ‘local’ to South Australia despite being manufactured elsewhere. Maggie Beer Products has admitted to the Australian Competition and ...
In Australian media news this week, Nine and Fairfax are reportedly planning a video streaming service together, the launch of Catablog, a new bloggers directory, the commercial radio awards finalists are announced, The Economist posts a ...
The Australian Taxation Office (ATO) has released its draft rulings on its treatment of crypto-currencies such as Bitcoin, including its determination to treat these differently to money and foreign currency. The clarification follows growing buzz around the ...
Gaming, wagering and lottery company Tatts Group has announced a new brand positioning and corporate identity including a new logo, website and marketing collateral. The new brand identity aims to disrupt the brand’s narrative ...
Mobile internet use has dramatically increased in regional Australia, with one in three adults from communities of less than 1000 people now going online via smartphone. Four years ago, that figure was just one in ...
The National Roads and Motorists Association (NRMA) is engaging in content marketing with the launch of its Living Well Navigator, an online content community for over-50s offering resources and social opportunities around lifestyle, health and ...
In Australian media news this week, magazine publishers have received readership and circulation data for the six months to June 2014 from the AMAA, three Sydney newsreaders team up for a comedy segment on SBS ...
Art Series Hotel Group is at it again with a new innovative marketing idea, this time encouraging art-loving guests to ‘collect’ stays at all six of the groups hotels for the chance to win a ...
Sesame Street characters are getting a guernsey in the AFL with a new licensing partnership producing a range of co-branded merchandise for infants to adults. Elmo, Cookie Monster, Big Bird and Sesame Street favourites ...
