Author: Michelle Herbison
Author: Michelle Herbison
ChannelAdvisor and the Australian Retailers Association (ARA) have released the results of an ecommerce study of 400 Australian retailers’ strategies and successes. The online survey revealed the following key insights: Free shipping is an ...
Information technology and advertising companies have dominated the BRW 2014 list of Australia’s best places to work, with 40% of the top 25 being IT companies. Sydney-based software development company Atlassian topped the list. ...
Yesterday’s Apple Watch announcement has brought global attention to the smartwatch category, to which the company has been a late entrant. Putting aside for a minute the flashy and technical details of the watch’s capabilities, ...
Apple has stayed tight-lipped about a potential Australian arrival date of its newly-announced Apple Pay mobile payments system. An Apple spokesperson declined to comment on if and/or when Apple Pay will reach Australian shores, ...
Nominations are open for the Australian Multicultural Marketing Awards for this year’s best campaigns, to be announced 25 November. 2014 marks the awards’ 25th anniversary. The Australian Multicultural Marketing Awards (AMMA) are coordinated by ...
Music streaming service Spotify has announced it will start hosting video advertising in Australia early next year. Spotify for Brands is launching two new advertising packages, Video Takeover on desktop and Sponsored Sessions on mobile. ...
In Australian media news this week: catch-up digital television service FreeviewPlus is launched; Val Morgan automates petrol pump screen advertising; NewsLifeMedia introduces contactless technology with Tapit; News Corp rolls out its celebrity gossip brand ‘Confidential’ ...
IBM Watson loves to ingest data (that’s the official verb). Most compellingly, Watson’s favourite meal is unstructured data. After helping out in the healthcare and life sciences sectors, the ‘cognitive computing system’ is turning its talents ...
PepsiCo’s Doritos ‘Crash The Super Bowl’ competition will soon begin its annual search for the best fan-made advertisement showcasing the brand. The global winner will win $US1 million and a ‘dream job’ at Universal Studios ...
Michelle Bridges 12 Week Body Transformation (12WBT), the fitness program, battled a legal and brand management challenge when its online community program noticed hundreds of fans setting up unauthorised groups outside the platform on Facebook. ...
Lack of financial resources is stopping 53% of working Australians from living their dreams, according to new research published in the Suncorp ‘Living The Dream’ report. The study investigated Australian attitudes towards ideal lifestyle and ...
