Author: Michelle Herbison
Author: Michelle Herbison
BBC Global News is expanding its Australian coverage through the optimisation of its BBC.com homepage for a local audience, and brand-supported video and TV content coinciding with the G20 Summit in Brisbane next month. BBC’s ...
Hotel group Marriott is launching a digital content marketing studio to develop online video content, aiming to drive engagement with customers and create community. Marriott is describing itself as a first-mover in the content ...
Australians are increasingly favouring ethical brands, with more than three quarters of respondents to a Havas PR study showing some conscientious consumption. In the past, almost three fifths of respondents reported failing to act conscientiously. ...
About three-quarters of Australians expect websites to load in less than five seconds on desktop and nearly half of people will immediately exit slow-loading websites, according to a new survey. The survey of 1250 ...
The rise of the Chinese middle class is fast creating opportunities for brands in many industries. Wine is one formerly rare luxury now booming in popularity in China, now the world’s largest market for red ...
eBay Inc has announced plans to split its online auction division, Marketplaces, from online payment service PayPal, with each to become distinct and independent companies in 2015. The company says its plans for the ...
“Everybody thought home computers were a really really cool thing that only nerdy people were ever going to be into. 3D printers are on that same kind of arc.” So starts the film trailor ...
Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it rolled ...
In Australian media news this week, Crocmedia launches an all-day AFL Trade Radio channel, SBS On Demand releases more than 400 free movies, Domain shows off its updated website, Triple M launches modern rock digital ...
False advertising by Coles claiming its bread products were ‘freshly baked in-store’ and ‘baked today, sold today’ has led to a three-year ban by the Federal Court on making such claims. The Federal Court is ...
Digital advertising accounted for 34% of all advertising expenditure in Australia for the 2014 financial year, increasing from the previous year while TV advertising remained static. The Commercial Economic Advisory Service of Australia (CEASA) ...
74% of all new products in Asia-Pacific fail and a quarter of companies fail to fulfil profit targets for any new products, according to the Global Pricing Study 2014. The study by global strategy ...
Heineken has announced a partnership with taxi rival service Uber as part of its multi-million dollar ‘Open Your City’ integrated marketing campaign. Willing participants will be treated to a free Heineken Chauffeur service in an ...
