Author: Michelle Herbison
Author: Michelle Herbison
Religion’s impact on consumer behaviour – QUT study
May 26, 2015
Companies should consult religious leaders before releasing new products and services to avoid lack of adoption among religious groups, a Queensland University of Technology PhD marketing candidate suggests. Thamer Baazeem from QUT’s school of advertising, ...
chat_bubble0 Comment
visibility1375 Views
Media Monday: Eurovision audience records, Fairfax websites turn 20, News.com.au brand campaign
May 25, 2015
In Australian media news this week, Eurovision breaks audience records for SBS, The Sydney Morning Herald and The Age websites turn 20, News.com.au launches a brand campaign, SCA launches a new 80s and 90s digital ...
chat_bubble0 Comment
visibility1591 Views
Consumers using Facebook 8.5 hours a week but just 32% follow brands
May 20, 2015
Facebook users are spending the equivalent of one full working day on the site every week, with a quarter of people checking it more than five times a day, including at work and on the ...
chat_bubble0 Comment
visibility1743 Views
trending_upPopular
event_availableEvents
