Author: Michelle Herbison
Author: Michelle Herbison
Chanel No5 has released a three-minute branded content video piece starring Brazilian supermodel Gisele Bundchen and directed by Baz Lurhmann. The new film follows in the footsteps of the brand’s 2005 piece ‘the movie’ with ...
Procter and Gamble has added new water conservation and packaging sustainability goals to its list of environmental and social targets to reach by 2020. The news follows the announcement that several large companies, including ...
61% of business decision-makers surveyed by Forrester for Adobe do not see their companies as creative. This is despite 82% of surveyed companies believing there is a strong connection between creativity and achieving business results. ...
A research study by NewsLifeMedia has described six key mindsets that Australian women use to filter information and make daily decisions. The ‘Moving Mindsets’ 12-month study, in collaboration with research agencies All About Eve ...
Lego has reluctantly agreed to cease its partnership with Shell in response to Greenpeace attacking with its ‘Save the Arctic’ campaign. Greenpeace launched its campaign in July this year with a series of Lego ...
BRW has named cloud-based accounting software provider Xero the most innovative company for 2014. Xero’s innovations to improve payroll functionality and the tax platform won the company the award, as well as its innovation ...
Broadcast television viewing remains strong, up 26 minutes per month year-on-year despite a 22% increase in internet-capable TVs in Australian households. Nielsen, OzTAM and TAM’s latest Australian Multiscreen Report shows in Q2 2014, Australians ...
Deakin University is partnering with supercomputer IBM Watson to develop the world’s first online student engagement advisor using the technology. Vice-chancellor Professor Jane den Hollander says the IBM Watson student advisor application will provide ...
Hewlett Packard has announced its decision to split into two companies, with one focusing on business technology services and the other on PCs and printers. HP Inc will retain the company’s current logo and ...
In Australian media news this week, Commercial Radio Australia releases its Survey 6 results, Nova Entertainment launches new websites to improve brand opportunities, Bauer announces the final Women’s Fitness magazine this month, and Mi9 sells TV ...
