Author: Michelle Herbison
Author: Michelle Herbison
OPSM has announced a partnership with Flybuys and wellness community I Quit Sugar to promote nutrition’s role in eye health. The partnership is part of OPSM’s ‘Eye Am Healthy’ preventative health educational campaign, which kicks ...
Half of Australian consumers see CEOs as among society’s most powerful people, but less than 10% view them as the most respected, according to a new corporate perception indicator study. The global corporate reputation ...
A study of mobile display advertising has found click-through rates are often unrelated or even negatively correlated to actions signalling engagement, such as information seeking and store visits. The study, by Nielsen and mobile ad platform ...
In Australian media news this week, News Corp to launch new tablet apps with AccessOne technology, Emma measures social media, Fairfax Media’s Traveller launches a website with TripAdvisor, BBC News is first to try instant messaging ...
Just weeks after the Australian Taxation Office declared bitcoin is ‘not money’, a local start-up is launching an EFTPOS debit card for the crypo-currency. The CoinJar Swipe card will allow Australia’s 500,000 Bitcoin owners to ...
Pre-prepared food manufacturer Simplot has launched a new gourmet frozen meals delivery brand, Dish’d, featuring online ordering with next-day home delivery. Dish’d is positioning itself as a “delicious solution for convenient home dining”, with ...
Business directory network Sensis is launching a full-service digital marketing agency, Found, to service the complex omnichannel needs of its large national clients. Based in Melbourne, Found will provide insights from data out of Sensis divisions ...
Online retailer Appliances Online is opening its first bricks-and-mortar clearance store, branching out to target a group of bargain-hunting customers who “like to see and touch products before they buy”. Appliances Online Clearance Outlet ...
Australians are gradually becoming more comfortable with giving out personal information online but concerns about privacy have risen, Roy Morgan Research figures show. In the year to June 2014, 23% of 16,809 Australians over ...
Almost 20% of Australian adults are living pay to pay despite 70% believing they are good at managing money, a survey by National Australia Bank (NAB) has revealed. While one in five people, “rarely ...
This is the second part of a two-part feature exploring the relationship between marketing and procurement. In the first part, we looked at the expanding role of procurement becoming more involved in various parts of ...
Optus and its media agency Starcom is partnering with Facebook in a dynamic daily campaign taking advantage of the social network’s trending tool. Optus is the first brand to take advantage of the trending ...
Coca-Cola has come out as champion in the 2014 Warc 100 lists, being named as the world’s smartest brand as well as the third smartest advertiser. Unilever has been named as the world’s smartest ...
