Australia’s leading bubble tea franchise, Chatime, has launched a digital OOH campaign. The campaign is an immersive ode to Australians ‘satisfying their strange’. The campaign is the next in a flood of companies using QR ...
As tensions between Ukraine and Russia rise, there’s a great brand exodus happening. Some of the most recognisable companies in the world have ceased trade to Russia. Coca-Cola company, PepsiCo and Starbucks all announced within ...
2022’s International Women’s Day is themed around #BreakTheBias. To celebrate the day and this theme, Bare Cremation has gone straight for the competitor White Lady Funerals in a cheeky billboard campaign. New to market is ...
8 March signifies International Women’s Day. To mark the day, Instagram has engaged with five female-identifying creators to promote safety and wellbeing online. Using a series of short Reel videos, the women have showcased how ...
Global optometrist and eyewear chain Specsavers has celebrated 20 years of its famous “should’ve gone to Specsavers” slogan with a clever out of home campaign. The British company has often turned to powerful and simple ...
Online car marketplace carsales has released a second season of its award-winning content series Grey Nomads. First released in 2020, the series is a light-hearted look at life on the road for people caravanning around ...
Sports company PUMA has joined underwear company Modibodi to launch a range of leak-free period underwear. This time, the range is aiming to be both practical and comfortable for exercise and sport. Period underwear came ...
Just days after TikTok announced 10 minute video capabilities, Instagram has pulled its IGTV standalone app to focus on Reels. TikTok and Instagram have been neck-and-neck rivals since TikTok’s inception. At the end of 2021, ...
US retailer Old Navy turned to social media for its latest campaign. After a high school student posted about the retailer, the responses were used to create the spot. The 60-second spot opens with the ...
Twitter can be a challenge for companies. The microblogging site wasn’t originally made for marketing. However, limited by characters and content, some businesses have been able to dominate the platform. Netflix is one of the ...
Once seen as the “new Vine”, which was a six second video sharing platform, TikTok is quickly becoming the new YouTube. The company has announced that it is now possible to upload ten minute videos. ...
Influencers who make a large portion of their income through paid skincare promotions will have to change tact. The Therapeutic Goods Administration (TGA) has announced a new law banning influencers from being paid to promote ...
The metaverse is well and truly here. VICE’s creative agency Virtue Worldwide has created an office inside it, which will be a virtual building to multiple VICE businesses. VICE has taken residence with a permanent ...
