Technology & Data
Technology & Data
The core tenet of marketing is pretty simple and set in stone: brands must generate awareness to attract new customers and prompt existing customers to make additional purchases to drive sustained growth. What isn’t simple ...
Advertising giant Havas Media has announced the launch of a new ecommerce offering tailored specifically for the Australian market: Havas Market. Havas Market’s goal is to assist marketers in creating simpler, more seamless experiences for ...
Why are brand ambassadors still a thing? A couple of years ago when visiting Italy, I saw something which troubled me greatly. A billboard for fashion brand Brioni with a vaguely familiar face staring at ...
Made in Katana has worked with Triple J since 2015. Since the partnership, Made in Katana has changed the way the voting works on the iconic Hottest 100 countdown. Marketing sat down with co-founder Adam ...
Built up your social following but still not converting? A following on Instagram won’t mean anything if you don’t have their data. As marketers, we’ve been taught that following and engagement is everything. However, you ...
The customer service landscape is rapidly changing as an AI-driven revolution redefines how brands do business with customers. It’s a new world where customer experience trumps everything. VERSA CX transformation technical director Abhishek Malhotra explains ...
Although it’s yet to be called, the federal election is coming up in 2022. To help the spread of trustworthy and relevant information, TikTok has launched an election guide. The social media platform has vowed ...
Since its conception in 2007, Data Privacy Day has served to both spark debate within online spaces about user data and reinforce the importance of data security. As a result, it has become an annual ...
Cheetah Digital has released a report looking at how consumer behaviours have changed. The report delves into how a post-pandemic world has changed the face of marketing. Surveying over 5,400 consumers across Australia, UK and ...
The recent opening of the country to fully vaccinated tourists last month saw businesses breathe a collective sigh of relief. After a challenging two years, this influx of international cash could provide a crucial lifeline ...
As tensions between Ukraine and Russia rise, there’s a great brand exodus happening. Some of the most recognisable companies in the world have ceased trade to Russia. Coca-Cola company, PepsiCo and Starbucks all announced within ...
We thought 2020 was the year of social connectedness. Applications like Zoom, Whatsapp and Google Duo were taking the world by storm to help facilitate meetings and events. But now there’s the development of the ...
The future of marketing is digital. We’re in an era where we can live our ‘second life’ completely online. Technology continues to enable a powerful digital future. From digital currencies to a virtual metaverse, the ...
