The newly launched Western Sydney University Online has announced it will run a Bachelor of Business (Marketing) course. Aiming to equip the industry with digitally-savvy candidates, Western Sydney University (WSU) Online will commence its Bachelor ...
A brand’s social or political stance can have great influence on the purchasing decisions of Australians, new research confirms. Research conducted by The Digital Edge reveals 52% of Australians make their purchasing decisions based on ...
Samsung partners with Disney to save its AR Emoji feature with augmented reality (AR) versions of Mickey and Minnie Mouse. Samsung Galaxy S9 and S9+ users can now create and send videos of themselves animated ...
Village Roadshow expands its incentive technology business Edge to the South-East Asian market, opening its new Singapore office. Village Roadshow is launching its digital promotions agency ‘Edge’ into the South-East Asian market, branching out of ...
Smart Video Australia has launched its personalised video chatbot, using AI to communicate directly with customers via a video messaging app. Smart Video Australia (SVA) has announced the launch of its personalised video chatbot, allowing ...
Fox Sports and Foxtel have announced its partnership with the Seven Network, securing the broadcasting rights for Cricket Australia in a six year deal. Beginning in October of 2018, all Australian men’s and women’s cricket ...
The Avengers: Infinity War is set to break box office records, much to Disney’s delight, owning four of the five best performing movies. The Avengers: Infinity War enjoyed a very warm welcome at its Australian ...
Instagram has announced plans to make it easier for businesses to trade and connect with customers on the platform, including preliminary implementations of contextual commerce – partnering with Eventbrite, ChowNow and Yelp Reservations. Launching today, ...
Miss America has announced its total brand makeover, declaring the 2019 competition will no longer judge candidates on physical appearance and will not feature a swimsuit event. Almost a hundred years after its inaugural 1992 ...
Snapchat saw its first ever decline in daily active users last quarter, the company blamed its infamously unpopular platform redesign for the drop. “We feel that we have now addressed the biggest frustrations we’ve heard,” ...
Marketing is pleased to announce our new partnership with The Marketing Academy Alumni to deliver fresh perspectives and insights from senior marketers. Marketing is pleased to announce an exclusive publishing partnership with The Marketing Academy ...
A new study from Mood Media surveyed more than 10,000 global consumers to find how consumers react and rate in-store sensory stimuli. The study, ‘Elevating the Customer Experience: The Impact of Sensory Marketing’, performed by ...
Local Government Super (LGS) announced it is rebranding as Active Super, engaging various creative and digital agencies to broaden its appeal, attract new members and drive future growth. Active Super collaborated with creative agencies to ...
