Snap Inc., makers of Snapchat and Bitmoji, have released research commissioned from Crowd DNA about Australia’s Gen Z cohort. The research contains essential insights for marketers about the next generation. The research found three key ...
Heineken 0.0, the boozeless bastion of Holland’s biggest brewer, has partnered with Formula 1. It will be bringing the work of Melbourne-based artist Reko Rennie to a broader audience. The campaign will feature Rennie’s art, ...
Advertising giant Havas Media has announced the launch of a new ecommerce offering tailored specifically for the Australian market: Havas Market. Havas Market’s goal is to assist marketers in creating simpler, more seamless experiences for ...
Why are brand ambassadors still a thing? A couple of years ago when visiting Italy, I saw something which troubled me greatly. A billboard for fashion brand Brioni with a vaguely familiar face staring at ...
Webjet, the leading online travel agent for Australia and New Zealand, will be “offering” a new way for ambitious travellers to reach their destination – skydiving seats. Webjet is announcing the new promotion for April ...
Pusha T has beef with McDonalds. Hey, Pusha T has beef with McDonalds. And it’s with the Filet-o-Fish, no less. I am proud to bring this fact to your attention. It’s true that we should ...
Men’s Minds Matter is a UK-based nonprofit focusing on men’s mental health. This week it released a new campaign in collaboration with Media Bounty. The campaign aims to get people talking – and asking tough ...
Every business relishes the opportunity for organic marketing. It’s why it will print its big, immediately recognisable logos all over packaging. This turns shoppers into walking, talking billboards. For Macca’s though it’s a different story. ...
Leading cosmetic brand Estée Lauder is looking to engage with potential customers in a new medium: Pinterest. Estée Lauder is utilising the social media platform’s newest feature: Idea Ads with Paid Partnerships. This is a ...
Oatly, the world’s largest and first oat drink company, has produced a new ad campaign. The campaign is designed to inspire conversations around plant-based eating. At the core of the campaign is a video series ...
Competition is the core of business. And there have been some famous competitions since the dawn of capitalism; Coke versus Pepsi, Ford versus Chevy, Microsoft versus Apple. Forget about those. There’s a local battle between ...
Clear your calendars – KFC is partnering with top Australian chef Nelly Robinson, owner of Sydney’s nel. Restaurant, to release a luxurious, lavish, and somewhat larrikin degustation menu. You may find this American elbowing past ...
Havas Village has released a new campaign, titled “Out for Love”. The campaign aims to drive awareness of The Body Shop and Minus18’s partnership who are launching a national survey targeting LGBTQIA+ youth. The Body ...
